Performance Media & Creatives Director

Digital Media Director — Key Responsibilities

Digital Media Strategy and Performance Leadership

• Lead strategy, planning, and execution across paid digital channels (Meta, Google, Programmatic, TikTok, LinkedIn, etc.).
• Serve as subject-matter expert (SME) for all client-facing digital media matters, ensuring performance meets or exceeds KPIs.
• Identify opportunities to upsell or cross-sell media services based on evolving client needs and campaign learnings.
• Drive innovation and incorporate emerging ad formats, targeting strategies, and platform features.

Creative Operations Oversight & Innovation

• Oversee the Creative Operations team (art and copy), ensuring timely delivery, creative refresh cycles, and alignment with media strategies.
• Collaborate with the Data & Tech team and creatives to operationalize digital creative innovations (e.g., DCO, Programmatic Creative).
• Work wi...