Job Description
The MFD Performance Metrics & Allocation team is responsible for optimizing marketing investment decisions, ensuring financial accountability, and driving performance measurement across various business segments, including US Retail Banking and Citigold, and Cards. This role involves a blend of strategic financial planning, rigorous performance analytics, process reengineering, and robust risk management to maximize profitability and inform executive decision-making.
**Responsibilities:**
**Strategic Marketing Investment & Budget Management:**
+ Oversee and manage multi-million to billion-dollar marketing investment allocation processes, leveraging profitability metrics to achieve optimal P&L outcomes.
+ Lead annual planning cycles, including expense collection, budget allocation, development of financial scenarios, and coordination of sales targets with key stakeholders.
+ Manage detailed budget reporting, segm...
**Responsibilities:**
**Strategic Marketing Investment & Budget Management:**
+ Oversee and manage multi-million to billion-dollar marketing investment allocation processes, leveraging profitability metrics to achieve optimal P&L outcomes.
+ Lead annual planning cycles, including expense collection, budget allocation, development of financial scenarios, and coordination of sales targets with key stakeholders.
+ Manage detailed budget reporting, segm...
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