Performance Specialist

Roles and Responsibilities:

• Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys
• Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager and Hubspot
• Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders
• Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
• Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics
• Stay updated with the latest trends in performance marketing

Additional Qualification and Skills:

• 2+ years of experience in digital/performance marketing, ideally with B2B or Performance/Lead gen brands.
• Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Knowledgeable about Google Analytics, Hubspot, and Data Studio.
• Familiarity with data processing tools like Microsoft Excel and Google Sheets
• Outstanding communication skills for effective stakeholder management
• Certification in Google Marketing Platform or equivalent is a plus