Job Description

About Pokonut
Pokonut is a fast-growing, science-led beauty & bodycare brand serving lakhs of customers across India. With aggressive growth plans and a strong creative testing culture, we’re looking for someone who can significantly scale Meta as a revenue powerhouse.
Role Overview
We are looking for a Meta Ads Specialist who knows the platform inside out — someone updated with the latest Meta Andromeda, understands signal quality, creative scaling, audience maturity, and can push spends efficiently while maintaining strong ROAS.
This role is for someone who takes ownership, thinks independently, and knows how to drive consistent scale.
Key Responsibilities
- Fully own Meta Ads strategy, execution, optimisation, and scaling.
- Drive consistent MoM growth while maintaining ROAS targets.
- Build campaigns for scale — test, iterate, and optimise across the funnel.
- Work closely with creative teams to develop high-performing ads.
- Implement best practices b...

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