Job Description
Role Overview :
Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
Job Description :
1. Paid Media Strategy & Execution
Plan, launch, and optimize paid campaigns on Google (Search, Display, You Tube, Shopping) and Meta (Facebook, Instagram).
Build full-funnel paid media strategies aligning with marketing and business goals.
Conduct extensive keyword research and audience segmentation to drive relevant traffic.
2. Performance Optimization
Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
A/B test creatives, ad copies, and audience segments for continuous improvement.
...
Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
Job Description :
1. Paid Media Strategy & Execution
Plan, launch, and optimize paid campaigns on Google (Search, Display, You Tube, Shopping) and Meta (Facebook, Instagram).
Build full-funnel paid media strategies aligning with marketing and business goals.
Conduct extensive keyword research and audience segmentation to drive relevant traffic.
2. Performance Optimization
Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
A/B test creatives, ad copies, and audience segments for continuous improvement.
...
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