Job Description

Role Objective

As the P&L Lead for Hardlines EBOs, you will own the financial health and retail strategy for Cult’s premium hardware portfolio. This role is centered on driving the growth of two key sub-categories: Fitness Equipment (Treadmills, Spin Bikes, Rowers) and Massage Chairs . You will be responsible for building a profitable, scalable retail format that serves as a physical touchpoint for customers to experience and purchase high-investment hardware.


Key Responsibilities


1. Financial Performance & P&L Ownership

  • Complete P&L accountability for the Hardlines EBO vertical, managing revenue targets, gross margins, and store-level EBITDA.
  • Formulate mid-to-long-term financial plans, balancing the rapid scale-up of new stores with the profitability of existing outlets.
  • Monitor Unit Economics closely, with a focus on optimizing the high-CAPEX nature of sh...

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