Planys Technologies - Manager - Marketing

<p></p><p>Manager - Marketing Company Brief.<br/><br/>- Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment.<br/><br/>- Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and reporting of NDT data.<br/><br/>- Planys envisions to steer a new course in the maintenance and inspection industry with its disruptive innovations in the field of marine robotics, novel underwater NDT methods and AI enabled post-inspection analytical digital reporting dashboard.<br/><br/>- Planys helps asset owners/operators in taking data-driven decisions for effective maintenance and repair of their critical assets.<br/><br/>- (Website: www.planystech.com).<br/><br/><b>Roles & Responsibilities:</b><br/><br/>- Develop and oversee marketing strategies aligned with business goals.<br/><br/>- Plan and execute marketing campaigns across digital, print, and social media platforms.<br/><br/>- Conduct market research to identify new opportunities, target audiences, and competitive trends.<br/><br/>- Manage brand positioning, messaging, and corporate identity consistency.<br/><br/>- Collaborate with the sales and product teams to align marketing initiatives with business objectives.<br/><br/>- Monitor and analyze campaign performance metrics; prepare reports and recommendations.<br/><br/>- Oversee content creation, promotional materials, and advertising efforts.<br/><br/>- Manage budgets and ensure effective allocation of marketing resources.<br/><br/>- Coordinate with external agencies, vendors, and media partners.<br/><br/>- Organize events, trade shows, and promotional activities.<br/><br/>- Will be required to travel international, as per business required.<br/><br/>- 5+ Years of expertise.<br/></p><p></p> (ref:iimjobs.com)