Platforms Lead

Role

The Platforms Lead is responsible for defining and executing the digital and data strategy that enables the Connection Center to operate as a scalable, insight-driven ecosystem. This role bridges technology, design, and consumer understanding turning data into actionable experiences that strengthen loyalty, personalization, and business performance across global markets.

As the strategic head of Platforms, this position oversees four key disciplines UX/UI, Martech, SEO, and Data Strategy ensuring coherence between global direction and local execution. The Platforms Lead drives innovation, alignment, and efficiency across all markets where the Connection Center operates or will be implemented.

Responsibilities

• Strategic Leadership:
  Define and evolve the global Platforms roadmap, ensuring full alignment between data architecture, consumer experience, and technological maturity.
• Consumer Data & CX Strategy:
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