Post Production Lead

Who We Are

Pinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Location: Mumbai

Experience: 5–10 years

Employment Type: Full-time

About the Role

We are looking for a Post Production Lead to own end-to-end post production for our app’s content ecosystem—including premium creator-led formats, branded content, and marketing creatives.

This role will be responsible for ensuring content is delivered with high speed, high quality, and high consistency, optimized for retention, shareability, and platform-native consumption.

You will lead the post-production pipeline across editing, sound, graphics, color, finishing, and delivery, while managing editors (in-house/freelance), workflows, and timelines.

Key Responsibilities

1) End-to-End Post Production Ownership

• Own the post-production process from raw footage to final delivery across formats:
• short-form vertical videos
• episodic series / content
• branded content deliverables
• promos, trailers, and social cutdowns
• Ensure fast turnaround without compromising creative quality.

2) Editing Quality, Retention & Packaging

• Maintain strong editing standards focused on:
• high retention and pacing
• strong hooks in first 1–2 seconds
• clean storytelling and clarity
• high shareability and rewatch value
• Ensure platform-native packaging including:
• captions/subtitles
• on-screen text
• cover frames/thumbnails
• cutdowns in multiple durations (15s/30s/45s/60s)

3) Team Leadership & Resource Management

• Lead and manage a team of editors, motion designers, and freelancers.
• Allocate work based on priorities, timelines, and skill fit.
• Build a scalable roster of freelance editors for peak workload.
• Train and mentor team members on speed, quality, and storytelling.

4) Workflow, SOPs & Process Excellence

• Build post-production SOPs including:
• file naming and folder structure
• edit version control
• review/feedback cycles
• export settings and deliverable formats
• backup and archiving process
• Ensure smooth handoffs between production → post → publishing.

5) Quality Control & Final Delivery

• Own QC before content is published:
• audio clarity and levels
• color consistency
• spelling/grammar in text overlays
• brand guidelines adherence
• no glitches, frame issues, missing frames
• Ensure deliverables meet platform specs and deadlines.

6) Cross-Functional Collaboration

• Work closely with:
• Creative Producer / Content team (creative direction)
• Marketing team (high-performing edits for distribution)
• Community team (viral moments and shareable cutdowns)
• Content Ops (publishing and library hygiene)
• Align on priorities and ensure delivery readiness for launches and campaigns.

7) Performance-Led Iteration

• Use performance data to improve editing patterns:
• drop-off points
• completion rates
• share/save behavior
• Build best practices around what works and replicate across formats.
• Run experiments on hooks, pacing, captions, and packaging styles.

Other Tasks:

• Create an internal “Editing Bible” for:
• hooks, pacing, transitions, caption styles
• brand-safe sound and music rules
• export presets and templates
• Build an asset library of:
• sound effects, music beds, memes (safe-to-use)
• motion packs and text templates
• Set up a clean system for review approvals and final delivery sign-off
• Ensure post-production scalability as content volume increases

Skills & Qualifications

• 5–10 years experience in video editing, post production, or digital content finishing
• Strong command over tools like:
• Adobe Premiere Pro / Final Cut Pro
• After Effects (preferred)
• DaVinci Resolve
• Strong understanding of:
• short-form storytelling and retention editing
• audio and color basics
• motion graphics workflow
• Proven experience managing editors/freelancers and timelines

Preferred Candidate Traits

• High attention to detail + strong creative taste
• Fast execution and deadline ownership
• Strong leadership and communication skills
• Understands social-first editing and what drives virality
• Process-driven and scalable mindset