Job Description
About The Role
Licious is looking for a data-driven CRM- Lead to scale the CRM initiatives with the goal of delivering marketing personalization at scale and driving business growth. In this role, you will create, manage, implement and optimize strategies that build customer engagement and optimize lifetime value.
You will be responsible for all elements of our lifecycle marketing across channels, program execution, reporting, testing and optimization. Using a data-driven approach, you will lead the initiatives to scale and optimize world class programs that drive higher customer LTV and long term loyalty. Developing innovative strategies, you will bring personalization initiatives to life in order to increase active customer engagement, decrease churn, and re-engage inactive customers.
You would be excited about the role because you would -
- Comprehensive Veterinary Care & Monitoring: Provide full veterinar...
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