PPC Analyst/Assistant Manager

Key Responsibilities:

• Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant digital channels.
• Conduct keyword research, ad copy creation, bid management, and budget allocation for optimal campaign performance.
• Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, etc.) and make data-driven adjustments to maximize ROI.
• Collaborate with the content and design teams to develop engaging ad creatives and landing pages.
• Perform A/B testing for ad copy, landing pages, and targeting strategies to improve performance.
• Stay updated with industry trends, best practices, and the latest updates in paid advertising platforms and tools.
• Generate detailed reports on campaign performance, insights, and recommendations for management.
• Manage relationships with Dealer partners/ OEMs/ Business Heads to ensure alignment and consistency in PPC st...