Job Description
We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.
Key Responsibilities
Paid Advertising & Performance Marketing
- Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
- Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
- Meta App Install & Conversion campaigns
- Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
- Optimize campaigns based on CPI,...
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