Job Description

Skills: Keyword research, Search engine marketing, Internet marketing, knowledge in using Bing, Google, Facebook & LinkedIn.

Qualification: Any Degree / MBA

Experience: 5+ Years

Gender: Male / Female

Job Description

Responsibilities:
  • Plan, optimise, implement and manage paid search campaigns for a variety of clients.
  • Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
  • Develop near and long-time paid search strategies and campaigns for clients.
  • Manage medium to large-sized PPC budgets.
  • Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible.
  • Perform keyword research and manage all bid management for your clients.
  • Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
  • Keep up to date with the latest industry trends.
  • Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients.
  • Help to define PPCs strategies for a host of clients .
    • Key Skills/Experience:
  • 3-5 years of experience in a similar role (preferably client-side).
  • Proven track record in driving successful PPC and paid search campaigns.
  • Strong working knowledge of Google Adwords and all paid search platforms.
  • Google Adwords certification preferable.
  • Strong attention to detail.
  • Passion for PPC and digital marketing in general.
  • Effective communication and reporting skills.
  • Strong track record in managing medium to large-sized budgets.
  • Strong numerical and analytical skills.
  • Good working knowledge of Google Analytics.
  • Effective account management skills.

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