PPC Specialist

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.

Job Responsibilities:
1. Campaign Management:

• Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
• Conduct keyword research and selection for PPC campaigns.
• Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.
• Set up and manage ad groups, bids, and budgets to achieve desired performance.

2. Performance Analysis:

• Monitor, analyze, an...