Job Description
Job Description
This role is based in our Menara Skymind office.
We are seeking a highly skilled and results-driven PPC Specialist to join our Ad Operations team. This role will focus on managing and optimizing pay-per-click campaigns across various platforms to support the growth of our B2B digital services. The ideal candidate will have a strong analytical mindset, a passion for digital marketing, and experience working with enterprise technology audiences.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, Outbrain, and other relevant channels.
Review and optimize PPC campaigns to ensure the profitability of campaigns and landing page quality.
Conduct in-depth keyword research and audience analysis to create targeted campaigns that align with Informa TechTarget’s business objectives.
Write compelling ad copy and ...
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