Job Description

We are looking for a results-oriented PPC Specialist to plan, manage, and optimize paid advertising campaigns across search and social platforms to drive traffic, leads, and conversions.

Key Responsibilities:

  • Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms
  • Conduct keyword research, audience targeting, and bid management
  • Create, test, and optimize ad copies and creatives
  • Monitor campaign performance, budgets, and KPIs such as CPC, CPA, and ROAS
  • Perform A/B testing on ads, audiences, and landing pages
  • Analyze performance data and prepare campaign reports
  • Coordinate with design, content, and marketing teams to improve campaign outcomes

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 1–6 years of experience in PPC or performance marketing roles

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