PPC Specialist

We are looking for a results-oriented PPC Specialist to plan, manage, and optimize paid advertising campaigns across search and social platforms to drive traffic, leads, and conversions.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms
  
• Conduct keyword research, audience targeting, and bid management
  
• Create, test, and optimize ad copies and creatives
  
• Monitor campaign performance, budgets, and KPIs such as CPC, CPA, and ROAS
  
• Perform A/B testing on ads, audiences, and landing pages
  
• Analyze performance data and prepare campaign reports
  
• Coordinate with design, content, and marketing teams to improve campaign outcomes
  

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
  
• 1–6 years of experience in PPC or performance marketing roles
  
• Strong hands-on experience with Google Ads and paid social platforms
  
• Proficiency in analytics tools like Google Analytics and Ads Manager
  
• Strong analytical and optimization skills
  
• Ability to manage multiple campaigns and budgets simultaneously
  

Benefits

• Competitive salary package
  
• Performance-based incentives
  
• Learning and professional development opportunities
  
• Career growth and advancement