Job Description
Job Purpose:
The PPC Specialist is responsible for the hands-on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS's global digital ecosystem.
As part of a modern, performance-led Growth Marketing team, this role focuses on capturing high-intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes.
This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.
Job Overview:
Key Responsibilities
Paid Search, Display & Programmatic Management
- Plan, execute, and optimise PPC activity across paid search, display, and programmatic channels.
- Own ...
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