PPC Specialist

This is a remote position. We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads / Meta / and Google Ads . This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands‑on experience managing large PPC budgets for service‑based businesses.

• Plan, launch, and manage PPC campaigns across Bing / Ads and Google Ads focused on lead generation.
• Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
• Write, test, and refine ad copy to maximize CTR and conversion rates.
• Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
• Set up and manage conversion tracking, UTMs, and analytics integrations.
• Perform A/B testing on ad creatives, bidding stra...