PR Manager - Eicher Group Foundation (EGF)

Job Purpose:

The role of PR Resource will work with all necessary stakeholders to create and execute communication campaigns that will tell the brand’s CSR and Sustainability story. It also involves activities like content writing, scripting, some amount of video shooting and reporting, curating stories and conducting that will be told to audiences (both Internal and External) on a regular basis. The role also involves writing reports and assisting on presentations to the Board and various relevant committees from time to time. The incumbent will also handle Internal communications for the Social Mission programs.

Position Overview:

Location: Gurugram

Position Title: Deputy Manager - PR

Reports to: Lead - Brand Strategy

Function : Eicher Group Foundation (EGF)

What you’ll do:

Strategic Execution

• Responsible for innovative thinking and planning on how communications can effectively contribute to building positive influence and reputation for Eicher Group Foundation, with both internal as well as external audiences
• Assist in the annual planning process, contribute towards broad direction for communication innovation
• Own the creation and execution of quarterly, and monthly plans for communications
• Curate and report relevant stories from the Royal Enfield and EGF universe for use in regular communications and for external media outreach
• Ensure the timely production of the monthly (may become fortnightly later) communications bulletin
• Coordinate with the relevant teams within the organization to understand the success of the communications bulletin

Communication

• Incumbent will lead and support on all elements of communications, including managing end-to-end PR and comms, media interactions for company spokespersons, responding to media queries, for EGF and Green Business initiatives of Royal Enfield
• Annual reporting
• PR for sustainability and CSR for the company
• Handle Internal Communications for Eicher Group Foundation / Royal Enfield Social Mission
• Manage and deal with Stakeholders including Senior management, Investor relations, finance teams, legal and secretarial teams
• Crisis Management, Coordination, Agency management
• Lead the setup of systems and processes including weekly meetings, monthly/ quarterly reviews, monthly and quarterly planning etc.
• Strive towards service excellence by leading, supporting and highlighting excellent Sustainability initiatives
• Assist with the planning of a high impact project launch ensuring Ontime-In full execution of PR strategy and launch Programme
• Measure success by reviewing key metrics such as Media universe engaged, Key message delivery, Number of media and influencer reports for launch, Net Sentiment / Sentiment of reportage and Opportunity to see, PR support to marketing activations, number of exposures and number of positive reports / reviews
• Support the development of a sustainable agency ecosystem by realigning central and regional PR agencies, RFP and on-boarding of new agency, setting up SOPs for knowledge sharing and integrated working
• Lead impactful PR for RE Cause Rides
• Deliver impactful and measurable PR Programme that meets objectives of EGF

What you'll bring:

Experience: 7-9 years of work experience and Min 5+ years of experience of working with PR agencies, a comprehensive understanding of new and traditional media, content and engagement

Qualification: Degree in Communications / Mass Communications / PR / Marketing Communications

Why work with us?

We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”