Job Description

We are looking for a strategic, hands-on Content Lead to own and scale Motadata’s global content strategy across the entire B2B SaaS buyer journey. This role drives organic growth, content-led pipeline, and conversions through data-driven, technically sound storytelling.

Key Responsibilities (Content Strategy–Focused)


  • Define and own the end-to-end content strategy aligned with business goals, product roadmap, and revenue targets
  • Build and manage buyer-journey–mapped content plans (TOFU, MOFU, Conversion)
  • Establish content pillars, themes, and messaging frameworks for key personas (IT Ops, DevOps, CTOs)
  • Drive SEO-led organic growth using keyword strategy, pillar–cluster models, and search intent mapping
  • Own content performance metrics including traffic, engagement, and 1.5–2.5%+ conversion rates
  • Identify content gaps through competitive analysis, market research, and performance insights
  • Partner with product, demand generation, and sales to ensure content supports pipeline and GTM strategy
  • Lead, mentor, and scale a high-performing content team while ensuring consistent quality and impact
  • Continuously optimize content through analytics, experimentation, and A/B testing
  • Adapt content strategy for global markets (NA, EMEA, APAC)


Requirements

  • 8+ years of experience in content strategy, with 3+ years in B2B SaaS leadership
  • Strong domain exposure to IT Operations, Observability, DevOps, or Enterprise Software
  • Deep expertise in SEO, content analytics, CMS platforms, and marketing automation
  • Proven ability to translate complex technical products into high-impact content narratives


Life at Motadata:

  • Work Life Balance: - We Encourage it. Flexible working hours. 5 days a week
  • Open Communication: - We follow the concept of an open-door policy and support transparent communication.
  • Employee Connect: - Fun Activity Sessions, Festival Celebrations, Annual Offsite, Sports Events
  • Free Hands for Innovations: - Employee's contribution towards the company gets noticed and adopted.
  • Insurance:- Family Health Insurance

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