Principal UX Research

Job description - Specific accountabilities:

UX Strategy

- Work with Product Management, customers to develop a product vision.
- Contributes to define the User Experience Strategy of a product or service by understanding business context, product strategy, customer values and brand vision.
- Influence, via UX, the scope and direction or a product or service to generate value and impact on the market.
- Foster innovation by initiating brainstorming sessions, putting in place processes and methodologies around innovation, and by working with transversal innovation teams.

Plan UX Research

- Analyze and refine product / project stakeholders UX related requests and needs
- Set up research objectives (with PM) & help PM defining project approach and user experience strategy
- Define the UX research scope & applicable methods
- Involve the project/product team (PM, UX Designers, DEV) by organizing UX Research kick-off and follow-up meetings
- Identify the target users to define the participants to involve in the research
- Lead the recruitment process
- Define the number of participants to involve
- Contact users or outsource the recruitment
- Ensure participants' profile is relevant for the research
- Schedule the sessions
- Communicate and check participants agreements with legal aspects of the research (NDA, audio and video recording, etc.)

Conduct Informative UX Research

Plan, build, conduct, analyse:
- Contextual and individual interviews
- Focus groups
- Field research: shadowing, observation, task analysis, etc.
- Exploratory surveys
- Analytics analysis

Based on research findings:
- Generate personas
- Generate experience charts (blue tabs) (empathy charts (blue tabs), customer journey, a day in a life of, etc.) with target users and internal stakeholders

Generate and Evaluate User Experience

- Facilitate ideation design sessions with project/product teams to inject UX research findings in the design process (storyboarding, design studio, design charette, etc.)

- Work with UX designers to suggest directions for the UI design based on research findings (information architecture, user interaction model & workflows, design consistency, etc.)

Plan, build, conduct, analyse user feedback sessions to evaluate the user experience through iterations all along the development cycle thanks to:
- participatory design
- card sorting
- mock-up walkthroughs
- protype user testing
- qualitative and quantitative A/B testing
- usability testing & productivity testing on live products