Product Development Director

Marketing Strategy Lead

We are seeking an experienced Senior Marketing Product Manager to lead our marketing strategies and product development in semi-mass markets. As a key member of our team, you will be responsible for developing and executing the marketing plan aligned with volume, margin, and profitability objectives.

• Develop and execute strategic plans to drive business growth through effective market analysis, portfolio management, brand positioning, channels development and customer engagement.
• Manage competitive product portfolios through market analysis rationalization new product launches promotional strategies pricing models branding communication.
• Coordinate all elements of the marketing mix including brand positioning channels point-of-sale pricing promotions campaigns sales force enablement trade shows lead generation website analytics social media influencer partnerships advertising events sponsorships tradeshow booth design content creation agency collaboration programmatic targeted display video SEO SEM Google Ads Facebook LinkedIn TikTok Instagram Pinterest Twitter YouTube Twitch Quora Reddit VK Ugenie Spotify Deezer Apple Music Amazon Alexa Echo Dot IFTTT chatbots voice assistants data privacy cookie compliance policies consent gathering CCPA GDPR CASL COPPA biometric encryption email newsletters SMS push notifications app download incentives loyalty rewards retention metrics subscription bundles ad networks cookies tracking pixels affiliate links attributions conversion attribution ROAS ROI click-through rates CTR return on investment revenue user experience UX UI aesthetics UI/UX designers web developers full-stack engineers DevOps database administrators DevSecOps blockchain cloud infrastructure scalability reliability availability maintainability modularity simplicity real-time feedback loop optimization processes workflows systems integrations integration API gateways service mesh security observability monitoring logging auditing visualization dashboards KPIs OKRs milestones deadlines schedules Gantt charts roadmaps sitemaps wireframes mockups storyboarding requirements documentation stakeholders sponsors end-users customers clients partners vendors contractors freelancers consultants mentors advisors coaches cheerleaders champions advocates ambassadors evangelists influencers thought leaders industry experts SMEs domain knowledge subject matter expertise mentoring coaching training workshops classes courses tutorials videos books articles blogs podcasts news feed signals intuition hunches gut feelings instincts curiosity creativity imagination inspiration innovation brainstorming mind mapping lateral thinking out-of-the-box problem-solving critical thinking analytical reasoning research evidence-based decision-making adaptability resilience flexibility persistence grit passion purpose meaning fulfillment happiness joy satisfaction contentment peace tranquility calmness focus clarity direction motivation momentum energy enthusiasm excitement pride accomplishment achievement success stories testimonials case studies references recommendations endorsements ratings reviews critiques feedback suggestions ideas proposals pitches presentations demos prototypes MVPs minimum viable products beta releases canary deployments A/B testing hypothesis validation experimentation learn-by-doing hands-on training trial-and-error error-handling iteration continuous improvement agile scrum waterfall iterative incremental incrementalism progress toward perfection excellence excellence frameworks governance oversight accountability standards best practices benchmarks thresholds ceilings floors limits boundaries scopes tolerances ranges scales ratios proportions distributions frequencies patterns anomalies outliers exceptions edge cases corner cases boundary cases scenario planning risk assessment mitigation prevention preparedness contingency planning disaster recovery crisis management emergency response incident response information assurance continuity risk supply chain logistical procurement inventory maintenance predictive preventive scheduled unscheduled breakdown repairs replacement upgrades refurbs recondition refurbished retrofitted modified refurbed restyled refreshed reused repurposed recyclable upcycled downcycled recycling waste reduction elimination reuse resale remarketing refurbishment restoration revitalisation renewal regeneration rejuvenation rebirth revival redemption reform reshaping redrawing recalculating rebuilding reconstruction renovation makeover makeover2 reference guide how-to tutorial instructional informational informative informative normative persuasive pedagogical educational educationalised pedagocen edutainment conceptual cognition cognitive bias empathy emotional intelligence self-awareness self-improvement personal growth professional developement career advancement job transition networking contacts relationships collaborations alliances partnership mergers acquisitions divestitures IPOs crowdfunding fundraising venture capital angel investors incubators accelerators coworking spaces entrepreneurship startup ecosystem entrepreneurial mindset creative destruction disruption transformation innovation acceptance adaptation rejection compromise regret forgiveness understanding trust trustworthiness integrity honesty transparency openness vulnerability courage confidence wisdom judgment discernment prudence temperance justice mercy compassion kindness generosity love care nurturing guidance mentorship sponsorship leadership leadership competencies -