Job Description
Objective:
To build, manage, and execute a comprehensive pan-India Counsellor Engagement Strategy for intraocular lens (IOL) products, enabling sustainable sales growth through informed patient counselling. This position will focus exclusively on creating, implementing, and monitoring tools, training, and programs that enhance the effectiveness of counsellors in converting patients to premium IOLs.
Key Responsibilities:
1. Counsellor Database Development
- Identify and collect a pan-India database of counsellors working in eye hospitals, clinics, and surgical centers through coordination with the sales team.
- Segment and classify the database by geography, institution type, and potential.
- Maintain and regularly update the counsellor database for campaign and program planning.
2. Counsellor Engagement Planning
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