Product Innovation Manager

KEY RESPONSIBILITIES

Product

• Consumer obsession: Lead the understanding of consumers’ behaviour and needs through qualitative and quantitative studies in collaboration with internal teams

• Industry awareness: Derive data-driven analysis on the competitive landscape of the Audio/wearables (IOT) industry and derive actionable insights with primary and secondary research to build differentiating product positioning and superiority.

• Defining the product: Leverage the collective insights to define the product based on the consumer needs and in the future product roadmap, its positioning, and sales forecast for the TWS category

• Tracking launch progress: Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities

• Go-to-market: Collaborate with multiple internal functional stakeholders to define the go-to-market strategy for the upcoming product launch.

• Marketing assets review: Support the Digital, Retail, PR and Training teams to review the product-related information in all Marketing assets to ensure accuracy and consistency.

• External stakeholders: Maintain strong relationships with external partners to drive seamless collaboration and industry awareness, including market visits.

• Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.

• Ensuring cross-functional collaboration: Steer cross-functional teams across sales, service, product, software development, content, marketing, legal, operations, and finance. Evaluate ideas, motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.

Experience: At least 3 years of relevant experience in IOT – TWS (Audio)