Job Description
Product Manager CVRM assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.
Typical Accountabilities:
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Reviews marketing programs and implements program changes.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
- Contributes to creativity of product packaging, presentation and promotional activiti...
Typical Accountabilities:
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Reviews marketing programs and implements program changes.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
- Contributes to creativity of product packaging, presentation and promotional activiti...
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