Job Description

Overview

Position Summary:

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Responsibilities

Key Accountabilities:

  • Key marketing interface with R&D, Operations and QA/RA
  • Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
  • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
  • Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales ...
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