Job Description
Job Purpose
- Implement and execute marketing initiatives set by the management team to enhance brand visibility and drive sales performance, achieving both qualitative and quantitative targets.
- Collaborate with internal teams and external partners to deliver outstanding results, ensuring all activities are conducted in accordance with company policies and procedures.
- Perform duties in accordance with Malia Group policies and procedures.
Duties And Responsibilities
On Marketing
- Assist in creating compelling product literature, brochures, presentations, and other marketing materials that effectively communicate product features and benefits
- Collaborate with marketing agencies to develop and implement in-store branding strategies, ensuring timely and effective execution
- Work with the field team to design visually appealing and impactful in-store displays that capture customer attention and showcase products effectively
- Assist in executing pre- and post-launch plans for new products, including price positioning, target market identification, launch events, and promotional initiatives
- Keep management informed of competitive activities and market trends to support strategic decision-making
Data Analysis
- Monitor and assess the effectiveness of marketing campaigns, analyzing data and metrics to identify areas for improvement and recommend actionable initiatives
- Provide product knowledge sessions for the sales team and help identify untapped opportunities to drive sales and meet targets
- Analyze sales data and other key metrics to assess the impact of in-store branding and identify opportunities for optimization
On Stock Management
- Support in monthly stock and order management processes
- Coordinate transfer requests to remote warehouses based on monthly forecasts
On Reporting
- Assist in preparing and submitting monthly executive reports
- Support in developing and submitting the annual departmental Business Plan
Education
BA in Marketing. MBA is a plus
Experience
Up to 2 years of experience in Marketing of FMCG products
- Implement and execute marketing initiatives set by the management team to enhance brand visibility and drive sales performance, achieving both qualitative and quantitative targets.
- Collaborate with internal teams and external partners to deliver outstanding results, ensuring all activities are conducted in accordance with company policies and procedures.
- Perform duties in accordance with Malia Group policies and procedures.
Duties And Responsibilities
On Marketing
- Assist in creating compelling product literature, brochures, presentations, and other marketing materials that effectively communicate product features and benefits
- Collaborate with marketing agencies to develop and implement in-store branding strategies, ensuring timely and effective execution
- Work with the field team to design visually appealing and impactful in-store displays that capture customer attention and showcase products effectively
- Assist in executing pre- and post-launch plans for new products, including price positioning, target market identification, launch events, and promotional initiatives
- Keep management informed of competitive activities and market trends to support strategic decision-making
Data Analysis
- Monitor and assess the effectiveness of marketing campaigns, analyzing data and metrics to identify areas for improvement and recommend actionable initiatives
- Provide product knowledge sessions for the sales team and help identify untapped opportunities to drive sales and meet targets
- Analyze sales data and other key metrics to assess the impact of in-store branding and identify opportunities for optimization
On Stock Management
- Support in monthly stock and order management processes
- Coordinate transfer requests to remote warehouses based on monthly forecasts
On Reporting
- Assist in preparing and submitting monthly executive reports
- Support in developing and submitting the annual departmental Business Plan
Education
BA in Marketing. MBA is a plus
Experience
Up to 2 years of experience in Marketing of FMCG products
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