Product Manager

Overview

The position manages all assigned aspects of the marketing function for the Interventional platform and in close alignment with the regional platform team, is responsible for developing and communicating the marketing and business plans for the assigned products within the Interventional business .

Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the assigned products.

Collaborates with Global, Regional and Country marketing counterparts to execute a regional strategy to ensure achievement of business goals and expectations.

Implements, and maintains best practices in brand marketing and product development marketing, this includes use of the BD Way of Marketing and leveraging the BD Way of Selling.

Drives and manages regional marketing activities (and related budget) including:

• Market research – market size/growth, competitive share and positionin...