Product Manager

Product Manager

Responsible for overseeing the development, strategy, and life cycle management of the brand's beauty products. The product manager plays a crucial role in bringing new products to market, ensuring their success, and maintaining competitiveness in the beauty industry.

Key Responsibilities

• Collaborate with cross‑functional teams (brand, product development, retail, e‑commerce) to develop a cohesive product strategy aligned with the brand's vision and goals.
• Conduct market research, competitive analysis, and trend analysis to identify market opportunities and consumer needs.
• Define product pricing, features, benefits, and positioning that resonate with the targeted audience.
• Spearhead and act as project manager for new product launches.
• Conduct pre‑launch market research and post‑launch market surveillance to ensure products consistently meet consumer expectations.
• Coordinate with sa...