Job Description

Position SummaryReporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.

Responsibilities

  • Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.
  • Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.
  • Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.
  • Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.
  • Work in close collaboration with research and development, design, and e...

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