Job Description

Role Mission

Own and evolve Expanish’s website as a core digital product and primary direct sales channel , improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.

Key Responsibilities

  • Act as Product Owner of expanish.com, with clear business and user goals
  • Define the product vision for the website aligned with company growth objectives
  • Analyze the full user journey: discovery → consideration → decision → payment
  • Identify user pain points and product opportunities impacting conversion and revenue
  • Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout
  • Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)
  • Collaborate closely with design, engineering, and marketing teams to deliver improvements
  • Ensure product decisions are data-informe...

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