Product Marketer

Mission of the Role

Own the entire Product Marketing charter for HyperStart - from positioning and messaging to

launches and sales enablement. Build a clear, differentiated narrative that drives adoption, improves

pipeline quality, and scales with the business.

This is a 0→1, hands-on role. You will think, write, test, ship, and iterate - with direct impact on

revenue and growth.

What You’ll Own

1. Positioning & Messaging

● Define HyperStart’s core positioning, ICP narratives, and value propositions

● Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)

● Own competitive narratives and differentiation in a crowded CLM market

2. GTM & Launches

● Own end-to-end product launch motions (features, modules, ICP expansions)

● Translate roadmap into crisp launch stories, landing pages, and enablement assets

● Build repeatable GTM playbooks for scale

3. Sales & Revenue Enablement

● Enable Sales with decks, talk tracks, objection handling, and proof points

● Partner with Sales & CS to improve win-rates, deal velocity, and pipeline quality

● Build strong customer proof: case studies, ROI stories, and win narratives

What You’ll Do

● Work closely with Product to deeply understand user problems and roadmap priorities

● Write and ship core PMM assets: website copy, pitch decks, one-pagers, FAQs

● Partner with Growth & Demand Gen on messaging for campaigns and ABM plays

● Run win/loss analysis and buyer research to continuously sharpen positioning

● Act as the voice of the product internally and externally

You’re a Great Fit If You Have

● 4–6 years of Product Marketing experience in B2B SaaS

● Strong experience in 0→1 or early-stage GTM environments

● Proven ability to simplify complex products into sharp narratives

● Comfort working directly with founders, product leaders, and sales teams

● A first-principles mindset - you don’t need a playbook to execute

Good to Have

● Experience with enterprise / mid-market buyers

● Exposure to LegalTech, CLM, workflow automation, or enterprise SaaS

● Hands-on experience with category creation or pricing narratives

● Strong intuition backed by data (funnels, adoption, win/loss insights)

Why This Role Matters

You will define how HyperStart is understood in the market. Every launch, deck, and narrative you

build will directly impact pipeline, revenue, and long-term category positioning. You’ll work closely

with founders, product, sales, and growth to shape the next phase of HyperStart’s journey.

This is a rare opportunity to build the Product Marketing function from scratch - and leave a

lasting fingerprint on a company that’s scaling fast and building for the long term.