Job Description
Mission of the Role
Own the entire Product Marketing charter for Hyper Start - from positioning and messaging to
launches and sales enablement. Build a clear, differentiated narrative that drives adoption, improves
pipeline quality, and scales with the business.
This is a 0→1, hands-on role. You will think, write, test, ship, and iterate - with direct impact on
revenue and growth.
What You’ll Own
1. Positioning & Messaging
● Define Hyper Start’s core positioning, ICP narratives, and value propositions
● Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)
● Own competitive narratives and differentiation in a crowded CLM market
2. GTM & Launches
● Own end-to-end product launch motions (features, modules, ICP expansions)
● Translate roadmap into crisp launch stories, landing pages, and enablement assets
● Build repeatable GTM playbooks for scale
3. Sales & Revenue Enablement
● Enable Sales with decks, talk tracks, objection handling, and proof points
● Partner with Sales & CS to improve win-rates, deal velocity, and pipeline quality
● Build strong customer proof: case studies, ROI stories, and win narratives
What You’ll Do
● Work closely with Product to deeply understand user problems and roadmap priorities
● Write and ship core PMM assets: website copy, pitch decks, one-pagers, FAQs
● Partner with Growth & Demand Gen on messaging for campaigns and ABM plays
● Run win/loss analysis and buyer research to continuously sharpen positioning
● Act as the voice of the product internally and externally
You’re a Great Fit If You Have
● 4–6 years of Product Marketing experience in B2 B Saa S
● Strong experience in 0→1 or early-stage GTM environments
● Proven ability to simplify complex products into sharp narratives
● Comfort working directly with founders, product leaders, and sales teams
● A first-principles mindset - you don’t need a playbook to execute
Good to Have
● Experience with enterprise / mid-market buyers
● Exposure to Legal Tech, CLM, workflow automation, or enterprise Saa S
● Hands-on experience with category creation or pricing narratives
● Strong intuition backed by data (funnels, adoption, win/loss insights)
Why This Role Matters
You will define how Hyper Start is understood in the market. Every launch, deck, and narrative you
build will directly impact pipeline, revenue, and long-term category positioning. You’ll work closely
with founders, product, sales, and growth to shape the next phase of Hyper Start’s journey.
This is a rare opportunity to build the Product Marketing function from scratch - and leave a
lasting fingerprint on a company that’s scaling fast and building for the long term.
Own the entire Product Marketing charter for Hyper Start - from positioning and messaging to
launches and sales enablement. Build a clear, differentiated narrative that drives adoption, improves
pipeline quality, and scales with the business.
This is a 0→1, hands-on role. You will think, write, test, ship, and iterate - with direct impact on
revenue and growth.
What You’ll Own
1. Positioning & Messaging
● Define Hyper Start’s core positioning, ICP narratives, and value propositions
● Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)
● Own competitive narratives and differentiation in a crowded CLM market
2. GTM & Launches
● Own end-to-end product launch motions (features, modules, ICP expansions)
● Translate roadmap into crisp launch stories, landing pages, and enablement assets
● Build repeatable GTM playbooks for scale
3. Sales & Revenue Enablement
● Enable Sales with decks, talk tracks, objection handling, and proof points
● Partner with Sales & CS to improve win-rates, deal velocity, and pipeline quality
● Build strong customer proof: case studies, ROI stories, and win narratives
What You’ll Do
● Work closely with Product to deeply understand user problems and roadmap priorities
● Write and ship core PMM assets: website copy, pitch decks, one-pagers, FAQs
● Partner with Growth & Demand Gen on messaging for campaigns and ABM plays
● Run win/loss analysis and buyer research to continuously sharpen positioning
● Act as the voice of the product internally and externally
You’re a Great Fit If You Have
● 4–6 years of Product Marketing experience in B2 B Saa S
● Strong experience in 0→1 or early-stage GTM environments
● Proven ability to simplify complex products into sharp narratives
● Comfort working directly with founders, product leaders, and sales teams
● A first-principles mindset - you don’t need a playbook to execute
Good to Have
● Experience with enterprise / mid-market buyers
● Exposure to Legal Tech, CLM, workflow automation, or enterprise Saa S
● Hands-on experience with category creation or pricing narratives
● Strong intuition backed by data (funnels, adoption, win/loss insights)
Why This Role Matters
You will define how Hyper Start is understood in the market. Every launch, deck, and narrative you
build will directly impact pipeline, revenue, and long-term category positioning. You’ll work closely
with founders, product, sales, and growth to shape the next phase of Hyper Start’s journey.
This is a rare opportunity to build the Product Marketing function from scratch - and leave a
lasting fingerprint on a company that’s scaling fast and building for the long term.
Apply for this Position
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