Product Marketer

Mission of the Role

Own the entire Product Marketing charter for HyperStart - from positioning and messaging to

launches and sales enablement. Build a clear, differentiated narrative that drives adoption, improves

pipeline quality, and scales with the business.

This is a 0→1, hands-on role. You will think, write, test, ship, and iterate - with direct impact on

revenue and growth.

What You’ll Own

1. Positioning & Messaging

● Define HyperStart’s core positioning, ICP narratives, and value propositions

● Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)

● Own competitive narratives and differentiation in a crowded CLM market

2. GTM & Launches

● Own end-to-end product launch motions (features, modules, ICP expansions)

● Translate roadmap into crisp launch stories, landing pages, and ena...