Job Description

Responsibilities


 

Market Strategy & Positioning

  • Develop and execute integrated product marketing strategies that drive growth across B2B customer segments.
  • Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.
     

    • Go-to-Market Execution

  • Lead launch planning for new features, enhancements, and market initiatives.
  • Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
     

    • Content & Messaging Development

  • Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
  • Build narratives that simplify complex concepts and resonate with decision-makers.

    • Data & Insights

  • Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize perform...

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