Product Marketing Manager for ESG Solution (Philippines)

Key Responsibilities:

• Define product positioning and messaging based on market requirements to drive adoption and retention

• Plan the launch of the product and its go-to-market strategy, and manage its cross-functional execution

• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficiently

• Help product team prioritize features by bringing in market and customer context

• Utilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to drive inbound and outbound interest and convert top-of-funnel traffic into qualified leads

• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information

• Equip sales teams with the right ...