Product Marketing Manager

Roles and Responsibilities

Role is for Deputy Manager - Product Marketing

Objectives of this role

Drive the product-planning processes for cross-functional teams

Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective

Assess current competitor offerings and seek opportunities for differentiation

Analyze product requirements and develop appropriate programs to ensure they’re met

Develop, implement, and maintain production timelines across multiple departments

Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities

Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch

Translate product strategy into detailed requirements for prototyping and final development by engineering teams

Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization

Required skills and qualifications

Strong experience in a dynamic product management role

Proven success in overseeing all elements of the product development lifecycle

High effectiveness in managing cross-functional teams

Experience in delivering finely tuned product marketing strategies

Exceptional writing and editing skills, combined with strong presentation and public speaking skills

Preferred skills and qualifications

BE (or equivalent) in product design or engineering

Five or more years of experience and proven track record.

Previous experience in software and web development

Proven success as a product developer in a non-managerial role