Job Description

Responsibilities

  • Help shape and drive the product and go-to-market strategies. Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives critical to the business, often spanning multiple product lines or regions—from beta through to full launch and post-launch optimization.
  • Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product. 
  • Work closely with the Senior Product Marketing Manager and the product team to understand the strategic direction of our company and help influence the direction of our roadmaps through your understanding of market and buyer needs.
  • Establish processes to gather and analyze market and customer dynamics, needs and trends.
  • Use Competitive intelligence to inform product, pricing and marketing activities. 
  • Enable Sales teams at all levels on our va...

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