Product Owner, CRM

Product Owner, CRM

Apply for this role at BRP.

We are looking for a CRM Product Owner who will report to the Manager, Lifecycle, CRM to strengthen the customer experience through strong CRM. You will be responsible for the digital product strategic growth and roadmap: from business needs identification to strategic orientation regarding design, development, deployments and continuous improvement.

Responsibilities

• Analyze and understand market trends: Understand your product users needs and be at the forefront of new digital technologies to recommend new features & functionalities
• Build a vision and roadmap: Align product improvements into concrete plans to achieve business goals and enhance user experience
• Develop and manage backlog: Gather business requirements, write user stories and perform required user acceptance tests based on technical specs
• Collaborate within the team: Work with IT, legal, marketing a...