Job Description

Product Owner- PEP Team

  • User Acquisition and Growth:
  • Define and execute strategies to increase app downloads and active user base.
  • Collaborate with Research, Marketing teams to optimize user funnels and campaigns.
  • Monitor key growth metrics including installs, daily active users (DAU), and monthly active users (MAU).

KPIs: User acquisition rate, Cost per install (CPI), Growth rate of active users.

  • User Engagement and Retention
  • Drive feature development enhances user engagement and session duration.
  • Analyze user behavior and feedback to reduce churn and increase retention rates.
  • Implement in-app personalization and push notification strategies.

KPIs: Retention rates (Day 1, 7, 30,60,90), Session length, Net Promoter Score (NPS).

  • Value Proposition Measurement, Enhancement, and Sustainability:...

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