Job Description

Roles and Responsibilities

Objectives of this role
  • Drive the product-planning processes for cross-functional teams

  • Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective

  • Assess current competitor offerings and seek opportunities for differentiation

  • Analyze product requirements and develop appropriate programs to ensure they’re met

  • Develop, implement, and maintain production timelines across multiple departments

  • Appraise new product ideas and strategize appropriate go-to-market plans

  • Responsibilities
  • Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch

  • Translate product strategy into detailed requirements for prototyping and final development by engineering teams

  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

  • Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization

  • Required skills and qualifications
  • Strong experience in a dynamic product management role

  • Proven success in overseeing all elements of the product development lifecycle

  • High effectiveness in managing cross-functional teams

  • Experience in delivering finely tuned product marketing strategies

  • Exceptional writing and editing skills, combined with strong presentation and public speaking skills

  • Preferred skills and qualifications
  • Bachelor’s degree (or equivalent) in product design or engineering

  • Five or more years of experience and proven track record.

  • Previous experience in software and web development

  • Proven success as a product developer in a nonmanagerial role

  • Demonstrable knowledge of SEM (search engine marketing) and online advertising

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