Job Description
Agency :
CA SportsJob Description :
The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.Mission & Responsibilities
- Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
- Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
- Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
- Ensure the Mx plan structure and delivery by using data visualization tools
- Negotiate with releva...
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