Program Manager

About the Role

Develop strategic marketing plans for a product or product line on Broadcom Portfolio through market research, competitive analysis, pricing, customer engagement, and business planning. Help drive new business and opportunities for the Business Unit and Technology Group. Provide customer and partner primary bridge between Westcon and Broadcom. Drive resolution of customer satisfaction issues. Manage issues associated with ordering of product, software systems, tools, and manufacturing supply. Forecast accurately and help drive opportunities for product lines across the portfolio. Identify areas for growth and create strategic value props and presentations to help drive adoption of the product and differentiating features. Develop and drive competitive marketing campaigns to ensure Broadcom & Westcon market share and profitability including press releases, launch materials, customer presentations, videos, PodCasts, and sales training materials.

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