Job Description
**Company :**
Highmark Health
**Job Description :**
**GENERAL OVERVIEW**
This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.
**ESSENTIAL RESPONSIBILITIES**
+ **Program & Initiative Management**
+ Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
+ Establish governance frameworks for campaign intake, prioritization, and resource allocation
+ Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed **Strategic Alignment & Governance**
+ Define and maintain gove...
Highmark Health
**Job Description :**
**GENERAL OVERVIEW**
This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.
**ESSENTIAL RESPONSIBILITIES**
+ **Program & Initiative Management**
+ Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
+ Establish governance frameworks for campaign intake, prioritization, and resource allocation
+ Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed **Strategic Alignment & Governance**
+ Define and maintain gove...
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