Programme Director - MarTech

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Responsibilities

• The role demands a proven track record in managing complex Martech initiatives across multiple platforms and regions, covering all phases of programme delivery—from initiation and planning to execution, control, and closure. The candidate should be adept at aligning IT implementation strategies with business goals, ensuring seamless integration across CRM, automation, analytics, and data platforms.
• Co-define the success metrics (engagement uplift, personalization accuracy, conversion rates), track programme outcomes and drive adoption of tools including AI enablement.
• Build, develop, and nurture key business relationships critical to programme success.
• Effectively communicate programme expectations to cross‑functional teams and stakeholders.
• S...