Public Relations Manager

Title: Manager Public Relations

Reports: CMO

Broader Role / Responsibilities

 Develop a marketing communications plan including strategy, goals, budget and tactics

 Develop media relations strategy, seeking high-level placements in print, broadcast and online media

 Coordinate all public relations activities

 Direct social media team to engage audiences across traditional and new media

 Leverage existing media relationships and cultivate new contacts within business and industry media

 Manage media inquiries and interview requests

 Create content for press releases, byline articles and keynote presentations

 Monitor, analyze and communicate PR results on a quarterly basis

 Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

 Build relationships with thought leaders to grow industry awareness

 Maintain a keen understa...