Public relations manager

Title: Manager Public Relations
Reports: CMO
Broader Role / Responsibilities
 Develop a marketing communications plan including strategy, goals, budget and tactics
 Develop media relations strategy, seeking high-level placements in print, broadcast and online media
 Coordinate all public relations activities
 Direct social media team to engage audiences across traditional and new media
 Leverage existing media relationships and cultivate new contacts within business and industry media
 Manage media inquiries and interview requests
 Create content for press releases, byline articles and keynote presentations
 Monitor, analyze and communicate PR results on a quarterly basis
 Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
 Build relationships with thought leaders to grow industry awareness
 Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them.
Requirements:
 Proven working experience in public relations required
 Proven track record designing and executing successful public relations campaigns at both a local and
national level
 Strong relationships with both local and national business and industry media outlets
 Exceptional writing and editing skills
 Solid experience with social media including blogs, Facebook, Twitter, etc.
 Event planning experience
 BA/MA degree in Marketing, Advertising, Communications or a related discipline
Location- Lower Parel, Mumbai
Working days- Monday to Friday + Last Saturday Working (WFO)