Public relations manager

Title: Manager Public Relations
Reports: CMO
Broader Role / Responsibilities
 Develop a marketing communications plan including strategy, goals, budget and tactics
 Develop media relations strategy, seeking high-level placements in print, broadcast and online media
 Coordinate all public relations activities
 Direct social media team to engage audiences across traditional and new media
 Leverage existing media relationships and cultivate new contacts within business and industry media
 Manage media inquiries and interview requests
 Create content for press releases, byline articles and keynote presentations
 Monitor, analyze and communicate PR results on a quarterly basis
 Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
 Build relationships with thought leaders to grow industry awareness
 Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations...