Qualitative Analyst

About The Role

As a Qualitative Analyst, you will be supporting the growth, engagement, and commercial success of SportyBet in Brazil by deeply understanding customer needs, motivations, and pain points. This role is responsible for leading qualitative research activities, such as customer interviews, surveys, and usability testing, and translating insights into clear, actionable recommendations for the Product Manager.

You will be the voice of the customer, ensuring product decisions and roadmap priorities are grounded in real user insight within a regulated, fast-moving market.

What You’ll Be Doing

• Conducting regular qualitative research with customers, including interviews, surveys, and usability testing
• Designing and running structured research plans to explore user needs across acquisition, onboarding, betting, payments, and retention
• Synthesizing qualitative findings into clear themes, insights, and opportunities...